Graduation Behind. Dedication Ahead.

UI/UX Designer | Fidelity Investments,MA Sept 2023 - Present

·       Spearheaded the end-to-end redesign of Fidelity's mobile app, focusing on enhancing user experience, improving interface intuitiveness, and optimizing transaction flows for better user engagement.

·       Conducted comprehensive user research, including interviews, surveys, and in-depth analysis of app usage metrics, to identify friction points and define actionable improvements for design iterations.

·       Led the creation of interactive wireframes and high-fidelity prototypes using Figma and Sketch, ensuring an intuitive and responsive mobile design that met both user needs and business objectives.

·       Produced polished design mockups using InVision, enabling effective user testing sessions and incorporating user feedback to iterate on the design before development handoff.

·       Enhanced user satisfaction by 25% within six months by addressing usability pain points and creating an intuitive, visually appealing, and functional user interface.

·       Reduced transaction completion time by 15% through streamlined workflows and design optimizations, resulting in a smoother, faster process for end users.

·       Created interactive, high-fidelity prototypes in Adobe XD to visualize app interactions and demonstrate user flows, ensuring alignment with project stakeholders before development.

·       Developed a cohesive design system in Sketch, creating consistent UI elements such as buttons, icons, and typography, which improved the overall user experience and design consistency.

·       Leveraged Zeplin’s style guide feature to ensure design consistency across all screens, providing developers with accurate color codes, typography, spacing, and measurements, leading to a more efficient build process.

·       Created custom vector-based icons and graphics in Illustrator CC, ensuring scalability and sharpness across various screen resolutions for Fidelity’s mobile app, contributing to a visually cohesive interface.

·       Utilized React's component-based architecture to build reusable UI components, improving code maintainability, reusability, and consistency across the app's various screens and features, resulting in 30% reduction in development time for new features and updates.

·       Actively participated in Agile sprints with bi-weekly design reviews, collaborated on user stories, and ensured design deliverables were aligned with sprint goals. Used JIRA to track progress and prioritize tasks for project execution.