Hello world, I’m Anuja.
I have a feeling I know why you’re here.
I could guess — but as a designer, there’s one thing I’ve learned: never assume.
About me
A USA-based Product Designer and Information Systems graduate from Northeastern University, Boston, with a focus on Human-Computer Interaction.
With years of experience, I specialize in crafting user-centered digital products that balance clarity, accessibility, and functionality. My background in both technology and design allows me to approach problems with a holistic mindset — ensuring what I design not only looks great but works intuitively for real people.
From conducting research and defining UX strategies to designing scalable systems and polished interfaces, I thrive at the intersection of usability and implementation — always designing with empathy, impact, and purpose.
My Journey
I didn’t start in design — I grew into it.
Coming from a tech background, I was always drawn to how digital systems worked. But what really captured my interest was how people experienced those systems — how small design choices could build trust, reduce confusion, or make someone feel confident. That curiosity naturally led me toward the world of design.
While working on early projects, I gravitated toward improving interfaces, simplifying flows, and asking user-focused questions — even before I formally stepped into design roles. That’s when I realized design wasn’t just a part of what I did; it was the lens I viewed problems through.
Pursuing my Master’s at Northeastern was a turning point. It deepened my understanding of Human-Computer Interaction and gave me the tools to blend research, empathy, and structure into real-world solutions. Since then, every project has been an opportunity to make digital experiences feel effortless, inclusive, and intuitive.
I didn’t just shift into design — I stepped fully into a mindset focused on people, purpose, and clarity.
Let's Get in Touch!
Whether you're an entrepreneur, a small business owner, an individual, a student or a fellow creative seeking a design partner, I'm excited to embark on this creative journey with you. Let's collaborate and bring your vision to life!